About Finro Finance

Finro Asset Finance Pty Ltd is a specialist asset finance brokerage supporting Australian businesses with tailored funding solutions across a broad range of asset classes and industries.

As a business owner-led organisation, we understand the commercial realities that decision-makers face - capital allocation, cash flow discipline, lender requirements, and risk management. This perspective enables us to deliver advice that is commercially practical, financially sound, and aligned with real-world operating environments.

Our role is to simplify complex funding decisions by structuring finance solutions that support operational performance, tax efficiency, and long-term growth objectives. Through established relationships with a wide panel of banks and specialist lenders, we are able to access diverse credit policies and funding structures - ensuring each solution is appropriately matched to your business profile and asset strategy.

Every engagement is guided by disciplined analysis, transparent communication, and a commitment to achieving the most appropriate funding outcome for each client.

If your business requires asset funding that protects working capital, preserves flexibility, and supports strategic growth, Finro Asset Finance Pty Ltd provides the expertise and execution capability to deliver with confidence.

Roshini Senanayake and Peter Michaels - FinRo Asset Finance
60+ Years Combined Experience
The People Behind FinRo

Expertise You Can Trust

Decades of combined experience in banking, asset finance, and commercial lending - working for you. Our leadership team brings institutional knowledge, deep lender relationships, and a genuine commitment to your business success.

Our Leadership Team

Roshini Senanayake

Roshini Senanayake

Director

Roshini brings over 25 years of experience across banking and finance brokerage, with more than two decades at a leading Australian bank. During her banking career, she held significant responsibility across credit assessment, relationship management, and complex lending structures, developing deep expertise across residential, commercial, and business finance.

In 2021, Roshini successfully founded Finro Finance Pty Ltd, establishing a growing and highly regarded brokerage delivering tailored finance solutions for residential and commercial clients. Building on this success and recognising increasing demand for specialist asset funding, Roshini expanded the business with the launch of Finro Asset Finance Pty Ltd - providing dedicated expertise to support businesses with structured equipment and asset finance solutions.

Highly professional and commercially astute, Roshini has a proven track record of structuring complex lending solutions on behalf of clients. Her strong relationships across a broad lender network provide greater flexibility, enhanced credit positioning, and access to a wider range of funding options.

0402 740 838

roshini@finroassetfinance.com.au

Peter Michaels

Peter Michaels

Senior Asset Finance Consultant

Peter is a senior asset finance professional with more than four decades of experience across banking, equipment finance, and insurance premium funding. He spent 37 years with a leading Big 4 bank, where he developed extensive expertise originating, structuring, and settling equipment finance solutions for SME and commercial clients across diverse industries.

His experience includes end-to-end transaction management - from client acquisition and needs analysis through to credit approval, documentation, and funding delivery.

Peter brings strong broker-aligned capability, including lender negotiation, transaction optimisation, risk assessment, and client advocacy. As he transitions from banking into an Asset Finance Broker role, he continues to leverage his extensive institutional knowledge to deliver disciplined, transparent, and commercially sound funding solutions.

0419 665 293

peter@finroassetfinance.com.au

Our Partners

AFCA - Australian Financial Complaints Authority
CAFBA - Commercial & Asset Finance Brokers Association of Australia
LMG Asset Finance

Our professional memberships and accreditations reflect our commitment to regulatory compliance, ethical conduct, and industry best practice. These affiliations ensure that our operations align with recognised governance standards, consumer protection frameworks, and lender accreditation requirements - reinforcing confidence, accountability, and transparency across every client engagement.